How a champagne subscription, which we originally only intended to try briefly, turned into six years, 600+ bottles, and a small shop we couldn't find anywhere ourselves.
Where It Started
Back in 2020, we signed up for a champagne subscription. Honestly, we planned to cancel it after the first delivery. We assumed that bubbly was mostly overpriced and quickly forgotten – a few famous names, a lot of hype.
Then a bottle appeared that changed our view on it: a Champagne Salmon, 100% Meunier. No Chardonnay, no Pinot Noir to lean on – just Meunier doing things we didn't know it could. That was the bottle that made us stop and really take notice.
We never canceled the subscription.
How It Grew
What started as curiosity slowly turned into something we took seriously. Six years later, we have logged 600–700+ bottles, tastings included – Champagne, Cava, Corpinnat, Crémant, Franciacorta. All registered, all tasted with real attention.
Prosecco and Spumante are allowed to join too – mostly when served nicely at other people's tables, or hidden in a Spritz. No hard feelings, they just don't make it into the notebook.
One of our favorite memories: on a trip to Spain, we tasted 7 different Cavas and discovered something surprising – some of the best ones never leave the country. You can't find them exported anywhere. That trip forever changed how we think about "good
What Bubbles Mean To Us
Here is the honest truth: we don't think bubbles require an occasion. Birthdays and celebrations, yes – but also just an ordinary Tuesday.
As my wife Vivi says:
"It's much more fun folding laundry with a glass of bubbles in your hand."
That is actually the whole point. No special occasion needed. Just good bubbles, good company, and a reason to slow down for a moment.
Why We Started This Shop
We are Michael and Vivi – just one team, no rivalry between us, not "Team Champagne vs. Team Cava". We simply share the same love for good bubbles.
At some point, we wanted to show that love – wear it, use it, have it with us in everyday life. But when we looked for merch that matched how we actually felt about bubbly – genuine, a little nerdy, without the snobbery – we found pretty much nothing. Everything felt either overpriced or too forced.
So in the autumn of 2026, we decided to do it ourselves. It's Bubbles O'Clock started with bubble-themed clothing and caps, and has since grown with totes, aprons, mugs – and more is on the way.
Where Are We Headed?
Our mission hasn't changed since that first Champagne Salmon in 2020: continue finding fantastic bottles of bubbles wherever they hide – at tastings, on travels, or from a stranger's recommendation at a bar.
If you love good bubbles and can do without the snobbery, you're already one of us. Come share the love with us, and support a small startup built on curiosity, a few unforgettable bottles, and bubbles on laundry day.
Cheers – it's Bubbles O'Clock.
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